Power of the Inbox: Email Marketing Tips to Improve Your Open Rates

Email marketing isn’t dead. For every $1 you spend on email marketing, you can expect to earn about $32. With such a high success rate, email marketing should be part of any digital marketing strategy. 

Business owners who say email marketing is dead are likely having trouble getting customers to open their emails. With so many other companies also doing email marketing, your emails must stand out. 

What can your business do to boost your open rate and get results from email marketing? Read on for five email marketing tips to include in your campaign. 

Make Sure Emails Are Reaching Customers

The first step in improving your open rate is ensuring your emails go to peoples’ inboxes. If your emails are too spammy or come from an untrusted address, spam filters might send you email right to the spam folder. 

Buying an email list gives you potential customers but could hurt your sender reputation. You should only send emails to people to subscribe. If people mark your emails as spam, spam filters will be more likely to reject your emails. 

Check out this blog post to improve your sender reputation and deliverability. 

Write your emails without spammy language like excessive exclamation points or capitalization. Spam filters also tend to send emails from “no-reply” to spam folders. Avoiding these can help you meet criteria so your email lands in customers’ inboxes. 

Write a Compelling Subject Line

The subject line is your first point of contact with your audience. Your subject line helps people choose to open an email or not. Your subject line needs to give your audience a reason to open the email. 

People will open your email if they benefit from the content. So let them know what is in your email that benefits them. Include action verbs to motivate your reader to open your email. 

Optimize Your Preview Text

The preview text is the short bit of text displayed after the subject line users see before opening the email. Preview text often comes from the first line of your email. It should provide more information about your email to help convince those on the fence. 

Email templates often include text in this preheader to help users view the email if they are having trouble with the images. These details don’t tell your audience anything. So, be sure to create your own preheader that is relevant to your email’s content. 

Build Email Lists

One of the most effective email marketing strategies is to segment your audience into email lists. Creating different groups for your audience allows you to tailor email content to their specific interests. As a result, your emails will grab your customer’s attention better. 

Your email lists are also a great way to test different subject lines and offers. As a result, you can figure out what works best. Apply your findings to later emails to improve your open rate. 

Have a Goal and Promote it

You put in the effort to convince users to open your email, so now you need to get them to the next step in the buyer’s journey. Emails are a great way to direct customers to a landing page. Include a call to action in your email that tells customers what to do next. 

Determine your goal before you create content, and write your content with that goal in mind. You should have one goal per email. If you try to achieve many objectives with one email, your copy will confuse users and turn them away. 

Use These Email Marketing Tips to Increase Sales

The right email marketing content convinces audiences that opening your email is in their best interest. Using the email marketing tips in this guide will encourage users to act. With a higher open rate, your business has more opportunities to turn leads into customers. 

Do you want more tips to improve your digital marketing strategy? Check out the business section of our website for more marketing guides like this one.