With the holiday season fast approaching, it’s time to start thinking about what gifts you want to buy for your loved ones. Maybe they are on your list, or maybe they’re not – either way, if you’re willing to spend some money in order to increase their happiness during this special time of year, then you should know that there is a lot of competition out there! To help make sure that yours is one of the presents under the tree come Christmas morning (or Hanukkah evening), here are 11 conversion rate optimization strategies that will help ensure success:
Provide a strong value proposition. No one is going to buy your product if they don’t understand what it can do for them, so you need to be clear about the benefits of buying from you and not someone else – or at least make sure that there are no other products on the market with the same features.
Make website navigation as straightforward and intuitive as possible; people won’t stick around long enough to figure out how things work on their own (or ask for help) unless they’re confident in what they’re getting into.
Offer discounts when first signing up, but only offer them once per customer! You want customers who come back again and again, not those who simply take advantage of an opportunity without any intention of returning.
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Add social networking icons to your website, and make it easy for visitors from Facebook or Twitter to like or share what they find on your site with their friends. You want them talking about you in a positive way so that their friends will be curious enough to come check out the goods!
Offer giveaways – this is an excellent way not only to increase conversions but also create buzz around your products. But don’t forget: people have limited disposable income, so offer something worth winning and give them as many chances as possible (but keep these opportunities appealing!). Even better if prizes are free! They’ll think they’re getting away without paying anything important by entering into one contest after another.
Offer a free trial – this is a great way to get people interested in your product or service without them having to spend anything at all. Not only that, but once the time period of their trial has expired you can continue charging them for the product so long as they don’t cancel within that time frame. Again: it’s not about making money on one transaction; it’s about generating recurring revenue from regular customers who’ve experienced how well your products work and loved what they bought!
Give out discounts – this could be an age-old strategy employed by savvy marketers looking for quick cash with little risk involved (but there are other ways we’ll discuss soon). Discounts make sense if you’re able to offer something else in return.
Offer a free trial period – the idea here is that you offer your product for a short time at no cost so potential customers can try it out and, if they like what they see, be happy to continue paying for it in the future.
Create an introductory package – this could include all sorts of goodies: ebooks, videos tutorials…whatever! The point here is to introduce new prospects or people who haven’t bought anything from you before with something valuable which will give them instant value without having to buy more than one thing. This strategy also works well when someone’s just starting out on their journey as a customer because then there are many products available but only one purchase necessary. They’ll get introduced to everything you have to offer in one package.
Use a countdown timer – this is a really popular way of getting people to buy something because they know that the product will be unavailable after an allotted time period and want to get it before then. This strategy is particularly effective for limited-time offers, flash sales or just when you need more interest/excitement around your business with low conversion rates .
Create urgency – another great tactic if you’re not getting many conversions on your website (and by extension, revenue) is making people feel like their options are limited; i.e., “this deal won’t last”, “as few as five left” etcetera. People who might otherwise hesitate may jump at the chance now that there’s a time pressure on it.
Use negative social proof – i.e., “most people don’t take advantage of our offer, but you can if you act now” or “only five hundred left in stock”. This strategy is meant to discourage hesitation and encourage urgency; an example would be Amazon’s countdown timer for their Deal-of-the-Day products that says something like: only XX hours remaining!.
Highlight benefits (not features) – this one’s probably the most important point here because not many people are interested in what your product does as much as how it helps them . So make sure the pages about your business have plenty of bullet points highlighting just how great things will be when they buy from you.